Viral Marketing
in simple terms
The New Language of Marketing 2.0: How to Use ANGELS to Energize Your Market (Paperback)
Feb 22nd
Review
“If you are trying to grow revenue at your company, The New Language of Marketing 2.0 will be invaluable. The book provides methods and successful practices to develop new leads as well as increase opportunities to excel with existing customers.’’ –Lauren Flaherty, CMO, Nortel “The New Language of Marketing 2.0 has captured the essence of the next generation of marketing. The use of experience and personalization in technology to provide a competitive edge to (more…)
Viral Loop: From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves (Hardcover)
Feb 21st
From Publishers Weekly
In this clear-eyed collection of case studies, Fast Company contributing writer and NYU journalism professor Penenberg examines the engine driving the growth of web 2.0 businesses like Flickr, YouTube and eBay to Facebook and Twitter: the viral loop. The concept behind a viral loop is simple-in order to use the product, you have to spread it, thus creating massive, user-driven growth cycles-after all, Penenberg explains, social networks like Facebook are wo (more…)
Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition (Hardcover)
Feb 20th
Review
A quick, practical, and extremely useful guide to word of mouth marketing. Emanuel Rosen, author of The Anatomy of Buzz As I read through Word of Mouth Marketing I felt, more than anything else, relieved. Relieved that we finally have a marketing author who understands the simplicity (and complexity) of this business. This one’s worth your time. Jonah Bloom, Executive Editor, Advertising Age It’s brief. It’s elementary. It’s obvious. But the Truth often is. Read this (more…)
Connected Marketing: The Viral, Buzz and Word of Mouth Revolution (Kindle Edition)
Feb 19th
Book Description
Create an epidemic of demand for your product or service through strategic use of consumer to consumer marketing
Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimu (more…)
Viral Marketing: Potential and Pitfalls (Paperback)
Feb 18th
The book seeks to provide a critical evaluation of viral marketing’s potential as a new and possibly crucial dimension in 21st century marketing. It covers essential features of communicational and social behaviour, examines key aspects of viral marketing from the original concept to final implementation and investigates methods of campaign assessment. Consideration is given to the application of viral marketing in a broader corporate communication strategy as well as to some (more…)
Blue2 – Bluetooth Message Broadcaster Proximity Marketing
Feb 17th
IDSCANs Blue2 is an amazing Bluetooth marketing tool, which allows you to communicate to users via Bluetooth enabled mobile phones.
When a customer comes within the 800 foot range of Blue2 and has their mobile phone set to discoverable. Blue2 recognizes the handset and then sends information to the handset over Bluetooth.
Take your 21st century digital message to your customers, either by adding Blue2 to your laptop and taking the system to high volume areas, broadcasting from (more…)
MySpace for Musicians (Paperback)
Feb 16th
MySpace is one of the most popular websites on the Internet today, with millions of pages of user-generated content. This makes MySpace an ideal tool for musicians interested in promoting their music to the widest possible audience. Many acts have gone from the garage to a recording contract by using MySpace as their launching pad. MySpace for Musicians is for every band, soloist, side musician, record label, publisher, music manager, and entertainment-affiliated company who wa (more…)
Naked Viral Marketing
Feb 15th
Watch spokes models Bridget & Abby bring boring marketing theory to life, by demonstrating various marketing case studies fully nude–to capture your imagination as you learn viral marketing theory. Contains artistic nudity in context.This product is manufactured on demand using DVD-R recordable media. Amazon.com’s standard return policy will apply.
How to Use Online Viral Marketing to Market & Promote Your Business or Service: With Little or No Money (Back-To-Basics) (Paperback)
Feb 14th
No description for this product could be found, but have a look over at Amazon for reviews and other information.
Social Media Marketing: An Hour a Day (Paperback)
Feb 12th
If the idea of starting a social media marketing campaign overwhelms you, the author of Social Media Marketing: An Hour a Day will introduce you to the basics, demonstrate how to manage details and describe how you can track results. Case studies, step-by-step guides, checklists, quizzes and hands-on tutorials will help you execute a social media marketing campaign in just one hour a day. In addition, learn how to integrate social media metrics with traditional media measure (more…)