in simple terms
Posts tagged Brand Awareness
Viral Marketing-Create A Buzz
May 11th
Viral marketing has been around for quite a while in one form or another. It is brand awareness. The brand could be your name, if you are trying to brand yourself, or it could be your website.
Do you own a pair of jeans? Is there a label of some kind on the back pocket? That’s viral marketing in one form. That patch follows you everywhere and is seen over and over. You are a walking billboard.
Anyone who has been on the internet for a while recognizes that hotmail was a real winner in the game of viral marketing.
The idea behind viral marketing is to create something that gets passed around and creates excitement and recognition.
In the case of hotmail, it was free email that created a stir.
A more recent version of viral marketing was implemented by the Rich Jerk. His sales letter was such a departure from what we are used to seeing, and so shocking it created a major stir on the internet.
Usually, with viral marketing, a service or something free is passed around. As people become aware of a free book, report, a free service or whatever they alert their friends who alert their friends and associates More >
Mjh Group: Marketing Strategy & Marketing Management
Mar 12th
How much should I spend on marketing?
This is a common question that marketing consultants gets asked on a regular basis.
The simple answer is that there is no hard a fast rule – it depends on the competitive environment, the stage of business development, the product or service category and the balance of advertising designed to promote the brand vs advertising designed to generate a specific response.
As a result of these factors, marketing budgets are best set based on careful analysis of a number of factors as part of a Marketing Strategy not via the often used % of sales method.
If you are looking to develop a deeper understanding of your marketing budget then there are two good places to start.
Brand Awareness- Analysing the level of advertising that is appropriate to reach your target markets with appropriate levels of frequency and credibility
Specific Response – Analysing the response and conversion rates you are achieving from various forms of advertising
Brand awareness is a direct product of the Marketing Strategy – by identifying the key target markets and having an understanding of the competitive environment it is possible to establish a picture of the level and types of “brand” advertising required to generate awareness More >
Viral Marketing Advice
Jan 26th
Nimble companies are using the Web in ways that they could never do before.
New media has created a new marketing environment where the old rules of marketing no longer apply. When you have a passionate fan base for your brand, the Internet is especially vital for going viral.
Communicating to a small but powerful group of fans first online to enlist their support is a smart way to ensure positive coverage in the mainstream press. The power of the Internet makes it easier for people to fall in love with you faster. (more…)