Posts tagged Buzz Marketing

Viral marketing goes by many names. Sometimes called word-of-mouth marketing, social marketing, butterfly marketing, guerrilla marketing, or buzz marketing, the goal is always the same: get the word out far and wide about a product instantly.

In Viral Marketing, people that find out about a new product inform many other people voluntarily. Like the old shampoo commercial, they tell two friends, then they tell two friends, and so on. Hotmail made this famous when they advertised free Hotmail accounts at the bottom of every email sent by Hotmail users. The result was explosive growth of the Hotmail brand.

This word of mouth marketing technique can be multiplied exponentially by the power of the modern internet. Just like a spreading virus in a living organism, video clips, web-based games, eBooks, on-line reports, software, emails and images can spread across the internet like wildfire.

A recent innovation in viral marketing is the use of viral reports. A normal non-viral report (often in the form of an eBook) almost always provides useful information to the reader. Inside a typical report, solutions to the readers problems are offered for sale through affiliate links. If the reader buys a product listed in the report, the report author make More >