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Posts tagged Buzz Marketing
Viral Marketing – Understanding the Viral Report Phenonmenon
May 25th
Viral marketing goes by many names. Sometimes called word-of-mouth marketing, social marketing, butterfly marketing, guerrilla marketing, or buzz marketing, the goal is always the same: get the word out far and wide about a product instantly.
In Viral Marketing, people that find out about a new product inform many other people voluntarily. Like the old shampoo commercial, they tell two friends, then they tell two friends, and so on. Hotmail made this famous when they advertised free Hotmail accounts at the bottom of every email sent by Hotmail users. The result was explosive growth of the Hotmail brand.
This word of mouth marketing technique can be multiplied exponentially by the power of the modern internet. Just like a spreading virus in a living organism, video clips, web-based games, eBooks, on-line reports, software, emails and images can spread across the internet like wildfire.
A recent innovation in viral marketing is the use of viral reports. A normal non-viral report (often in the form of an eBook) almost always provides useful information to the reader. Inside a typical report, solutions to the readers problems are offered for sale through affiliate links. If the reader buys a product listed in the report, the report author make More >
Viral Marketing-Create A Buzz
May 11th
Viral marketing has been around for quite a while in one form or another. It is brand awareness. The brand could be your name, if you are trying to brand yourself, or it could be your website.
Do you own a pair of jeans? Is there a label of some kind on the back pocket? That’s viral marketing in one form. That patch follows you everywhere and is seen over and over. You are a walking billboard.
Anyone who has been on the internet for a while recognizes that hotmail was a real winner in the game of viral marketing.
The idea behind viral marketing is to create something that gets passed around and creates excitement and recognition.
In the case of hotmail, it was free email that created a stir.
A more recent version of viral marketing was implemented by the Rich Jerk. His sales letter was such a departure from what we are used to seeing, and so shocking it created a major stir on the internet.
Usually, with viral marketing, a service or something free is passed around. As people become aware of a free book, report, a free service or whatever they alert their friends who alert their friends and associates More >
First Posted in Lala.com, 2/5/10
May 8th
First Posted in Lala.com, 2/5/10 At this point in history – you know, blogosphere, viral/guerilla/buzz marketing, Mad Ave bullshit yadda yadda – it’s great that a band this cool with bona fides as impressive and a product so fresh and outstanding would choose to seep out as subtly as Stonephace did in mid-2009. After the adulation rightly poured on “Third,” Portishead’s metamorphic 2008 release, guitarist Adrian Utley’s return …
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Connected Marketing: The Viral, Buzz and Word of Mouth Revolution (Kindle Edition)
Feb 19th
Book Description
Create an epidemic of demand for your product or service through strategic use of consumer to consumer marketing
Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimu (more…)
Connected Marketing: The Viral, Buzz and Word of Mouth Revolution (Paperback)
Feb 8th
Book Description
Create an epidemic of demand for your product or service through strategic use of consumer to consumer marketing
Connected Marketing is a business book about the state of the art in viral, buzz and word-of-mouth marketing. Written by 17 experts working at the cutting edge of viral, buzz and word-of-mouth marketing, Connected Marketing introduces the range of scalable, predictable and measurable solutions for driving business growth by stimu (more…)nintendo wii mod chip