in simple terms
Posts tagged Buzz
Viral Marketing – How To Market Like A Plague!
Jun 1st
Viral marketing has been a hot buzz on the net for quite some time already. It’s a really powerful marketing tool; the Internet where information is primary medium of communication, it can be leveraged to boost results till greater heights.
Here’s an example of a viral marketing tool: sometimes someone will create or obtain a joke from somewhere. Let’s say this person sends this joke to all his friends in his mailbox. This process may continue indefinitely till the joke dies out or almost everyone has received the joke. In other words, the ‘joke’ has been passed around like a virus; hence the term viral marketing.
The underlying principle in viral marketing is to distribute your company’s name or contact to your customers, and get them to duplicate that process with their friends and families. In a sense, it’s marketing via referrals or word-of-mouth. If your viral campaign works very well, you’ll find that you could get maximum exposure for minimum marketing costs; everyone would be doing it for you!
A great way to promote yourself using the viral method is to write free articles or reports and distribute it around. You could offer master resale licenses (or something similar) More >
Social media beating out reality TV
May 18th
Social media beating out reality TV LOS ANGELES — Is the just-push-upload ability of instantaneous media building buzz and spoiling reality TV?
Read more on Asbury Park Press
Viral Marketing-Create A Buzz
May 11th
Viral marketing has been around for quite a while in one form or another. It is brand awareness. The brand could be your name, if you are trying to brand yourself, or it could be your website.
Do you own a pair of jeans? Is there a label of some kind on the back pocket? That’s viral marketing in one form. That patch follows you everywhere and is seen over and over. You are a walking billboard.
Anyone who has been on the internet for a while recognizes that hotmail was a real winner in the game of viral marketing.
The idea behind viral marketing is to create something that gets passed around and creates excitement and recognition.
In the case of hotmail, it was free email that created a stir.
A more recent version of viral marketing was implemented by the Rich Jerk. His sales letter was such a departure from what we are used to seeing, and so shocking it created a major stir on the internet.
Usually, with viral marketing, a service or something free is passed around. As people become aware of a free book, report, a free service or whatever they alert their friends who alert their friends and associates More >
In 2007, We Seen Some Great Viral Marketing Strategies
Apr 18th
In the past year there has been some great products that have come to light in the area of viral marketing strategies. There is also some more fantastic products waiting in the wings, yet to be released in the coming year.
In the early part of 2007 came Tim Brocklehurst’s Viral Spiral. This product has got to be one of the hugest and best creations in the viral marketing arena. It definitely hadn’t been seen before. I dare say, if there are going to be some type of copy cat types of products trying to replicate what this amazing product has become, then they are definitely going to have a tough time keeping up. With the advancements always being made to this product it would be very difficult, if not impossible, to ever match up to what this product has already become.
There was also a lot of other types of viral advertising types of products. These ranged from viral ads, or viral types of link cloakers. Some were quite good, well others simply didn’t deliver on their promises as far as the traffic you would be generating as a result of their use. The top ones that came to light would More >
Word of Mouth Marketing: How Smart Companies Get People Talking, Revised Edition (Hardcover)
Feb 20th
Review
A quick, practical, and extremely useful guide to word of mouth marketing. Emanuel Rosen, author of The Anatomy of Buzz As I read through Word of Mouth Marketing I felt, more than anything else, relieved. Relieved that we finally have a marketing author who understands the simplicity (and complexity) of this business. This one’s worth your time. Jonah Bloom, Executive Editor, Advertising Age It’s brief. It’s elementary. It’s obvious. But the Truth often is. Read this (more…)