in simple terms
Posts tagged Marketing Product
How do I go about marketing a new salsa made from a family recipe?
May 24th
I need to know details such as packaging and labeling, food licence if needed, and pattening and all other legal ins and outs of marketing a food product. Hopefully someone knows of a website that is dedicated to auntrepaneurship.
How is service marketing different from product marketing? How is it the same?
May 14th
How is service marketing different from product marketing? How is it the same?
How to Instigate Viral Marketing Components
May 4th
Copyright (c) 2008 Paul Smithson
It’s hard to beat the marketing power of thousands or even millions of people doing your marketing for you, but getting a campaign to go viral can be a tough challenge.
In order to go viral, something has to have mass appeal. This is why it can be very difficult to launch viral campaigns for niche subjects. When a niche is particularly small, there may not be enough volume to generate sufficient interest to spread far and wide.
Viral marketing is better suited to larger niches, although it can also be done in smaller niches with a little thought and creativity.
At this moment in time the primary means of getting something to go viral is video, but it certainly isn’t the only means. Other things include photos, eBooks, special reports, and software.
Whatever vehicle you choose you need to find people who will be willing to spread the word for you. These people love to tell other people about things. They love being the first person to spread something new, whether it’s a funny video, a great new piece of technology or some insightful information.
Seth Godin, an advocate of viral marketing, released a free ebook on the topic called More >
What is more important: sales and marketing, or the actual product being sold?
Apr 25th
I know people in my line of work who are far more concerned with sales, marketing, and networking than the actual product that they put out. I, myself, am much more concerned with the product.
Are they onto something? Do I need to worry more about marketing aspects like they do?
What are the main duties for a product marketing manager?
Apr 6th
I am just wondering about some following questions about the position of product marketing manager: what are the differences between a general marketing plan and the marketing plan made by the product marketing manager? I am talking about the ERP software product . For example,do the marketing objectives contain only the finacial figures (which is in tune with traditional marketing theory)when a product marketing manager making marketing plan.