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Posts tagged Phenomenon
Folksonomies – a New Viral Marketing Tool
Jul 23rd
A new consumer phenomenon is called “tagging” or “folksonomies” (short for folks and taxonomy). Tagging is powerful because consumers are creating an organizational structure for online content. Folksonomies not only enable people to file away content under tags, but, even better, share it with others by filing it under a global taxonomy that they created.
Here’s how tagging works. Using sites such as del.icio.us – a bookmark sharing site – and Flickr – a photo sharing site – consumers are collaborating on categorizing online content under certain keywords, or tags.
For instance, an individual can post photographs of their iPod on Flickr and file it under the tag “iPod.” These images are now not only visible under the individual user’s iPod tag but also under the community iPod tag that displays all images consumers are generating and filing under the keyword. Right now Flickr has more than 3,500 photos that are labeled “iPod.”
Tagging is catching on because it is a natural complement to search. Type the word “blogs” into Google and it can’t tell if you are searching for information about how to launch a blog, how to read blogs, or just what. Large and small sites alike are already getting More >
Major Retailers Latch on to ‘Hauler’ Viral Videos
Jul 17th
Major Retailers Latch on to ‘Hauler’ Viral Videos A growing phenomenon called “haul videos” allows the girls to show off their purchases to the whole world on sites like YouTube. Now, major retailers — always eager to find new ways to market to teens and tweens — are giving the haul video makers a commercial makeover by actively recruiting a handful of them for back-to-school marketing campaigns. And it could mean big business. YouTube …
Read more on ABC News
Red Planet Marketing is a new sunrise in direct marketing
Jun 19th
Red Planet Marketing Ltd, one of London’s fastest growing sales and marketing companies, has proved to be a new sunrise in the direct marketing sector in the UK.
It was in 2000 that Mars Cowley had started Red Planet Marketing Ltd. The beginning was in Leeds, in a very humble manner. But in just a few months’ time, the company grew into being a pioneering company, in the sense that the trends and methods that the company was setting off were no less than pioneering ones. A decade later, we find the company spread over ten major cities in the UK and all set to make forays into new areas and new industrial sectors in the second decade of its operations.
Mars Cowley, an untiring and enterprising kind of guy, came in with loads of innovative and sparkling ideas, all of which would prove to be catalysts to path breaking marketing endeavours, launched by the company. The ideas that he implemented and the people that he brought in with him were destined to change the face of direct marketing in the UK. The company believed that to become great it was important to invest in clients and all those people More >
Viral Marketing Methods For Beginners
Jun 4th
Methods of Viral Marketing
Telling Friends
This is probably about one of the most classic ways of doing this. Anything that has gone viral thousands of years ago was simply started by people telling friends. It is how folklore and things of that nature spread over time. Doing this online is the same thing. You’d be surprised how fast things spread in emails that are sent to friends. I’m sure you’ve got emails that are sent to hundreds of your friends with funny pictures and links. That is the purest example of viral marketing. Something as simple as a “Tell Your Friends” link on your webpage can help a lot.
Blogging
Blogging is a very popular way of getting something to go viral due to the RSS feeds and pinging. If you link to another blog, they’ll see your ping back. If someone is subscribed to your blog and they like your content, they’ll put it on their blog. What you’ll see today is that one blog will break a story or create a unique piece of content and it just spreads across the blogosphere. Millions of blogs pick up on content like this in a matter of days. Even if you have a More >
The Top 10 Online Marketing Mistakes Which Dooms Your Business
May 12th
Internet marketing is considered to be the most effective and vastly-exposed way to promote your business to the biggest majority of potential customers. The problem is that one small mistake in the way you advertise your venture online can jeopardize the whole process in a way that will make it difficult to gain creditability and exposure among customers again. Thanks to online marketing gurus and specialized marketing companies, you won’t have to experience severe mistakes; as most of the common mistakes are known and can be easily avoided by the help of those experts.
In the past decade, online marketing has been a field of testing by many marketing and advertising professionals. Due to the rapid changes in the conditions of the world, online marketing is changing faster. Everyday, new methods, techniques, and programs are made to enable business owners to make the most use of the online marketing phenomenon. But with each new thing comes new mistakes. Online marketing experts show the marketing mistakes that they have been victims to, so that we would be safe and know how to avoid them. There are hundreds of those mistakes, and we are going to list the ten most devastating mistakes More >