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Posts tagged Publishers Weekly
Viral Loop: From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves (Hardcover)
Feb 21st
From Publishers Weekly
In this clear-eyed collection of case studies, Fast Company contributing writer and NYU journalism professor Penenberg examines the engine driving the growth of web 2.0 businesses like Flickr, YouTube and eBay to Facebook and Twitter: the viral loop. The concept behind a viral loop is simple-in order to use the product, you have to spread it, thus creating massive, user-driven growth cycles-after all, Penenberg explains, social networks like Facebook are wo (more…)
The New Rules of Marketing and PR: How to Use News Releases, Blogs, Podcasting, Viral Marketing and Online Media to Reach Buyers Directly (Kindle Edition)
Feb 10th
From Publishers Weekly
Starred Review. Though it may not yet have affected the value of 30 seconds of Super Bowl advertising, PR insider Scott argues that understanding the growing irrelevance of marketing’s “old rules” is vital to thriving in the new media jungle. Already apparent in newspapers and magazines (with sharp downturns in circulation and ads), radio (on the losing end of the iPod revolution) and direct mail (digitally replaced by spam), the imminent fall of traditiona (more…)
The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition (Paperback)
Feb 7th
From Publishers Weekly
Starred Review. Though it may not yet have affected the value of 30 seconds of Super Bowl advertising, PR insider Scott argues that understanding the growing irrelevance of marketing’s “old rules” is vital to thriving in the new media jungle. Already apparent in newspapers and magazines (with sharp downturns in circulation and ads), radio (on the losing end of the iPod revolution) and direct mail (digitally replaced by spam), the imminent fall of traditiona (more…)